CHALLENGE:

Use a comprehensive design process including research, analysis, business strategy, and organization to rebrand an existing hotel. Design the primary identity and apply it to a variety of brand touchpoints.

SOLUTION:

Rebranding The Rome Edition, I wanted to depict its most valuable qualities. Incorporating an illustrated camellia as central to the design system ensured the communication of beauty and rarity. An organic typeface followed, producing a thorough and cohesive system that reflects the hotel’s elegant individuality and modernity.