CHALLENGE:

Find creative visual and interactive solutions within parameters that are not within your control for an audience that you might not completely relate to. Use the peer-created brand guide and persona given to you and create a website or app for a product or service that responds to both the brand guide and persona.

SOLUTION:

The parameters I received were unfamiliar, but they pushed me to reach an audience that I had no personal connection to. Playing on my persona’s perceived artistic interests and her goal to “visit every brewery in Charleston,” I decided to create a business that sells unique, artisan, and vintage barware for the modern home. The website design is intentionally untraditional, communicating the eccentricity of the brand.