BRANDING/
PERSONAL BRAND IDENTITY

CHALLENGE:
Design your own professional brand identity. It must be distinctive, authentic and memorable to evoke your brand essence. Done well, it will communicate your distinctions and create a competitive advantage. It should describe succinctly who you are, what you do, and what you promise to deliver.
SOLUTION:
To have one image convey it all. Titled “What’s In The Bag,” this image reveals the contents of my bag, each item representing a different facet of who I am as an artist. The incorporation of this element throughout the design system ensured cohesion while keeping things simple but engaging. Most importantly, I wanted to create something uniquely me, which meant both utilizing and conveying my wide range of artistic interests.



