CHALLENGE

Promote and motivate public interest in LatinX Type Designers and their contemporary typefaces. Explore experimental approaches to poster design and layout to create emotional resonance, beautiful visual hierarchy, and a dynamic balanced layout.

SOLUTION

To utilize specific imagery and develop the visual hierarchy in a way that reflects the refined elegance and simplicity of Sommaruga’s typeface. The images and typographical designs drive intrigue and thoughtfully communicate the font family’s design.