CHALLENGE

Promote PLNU’s Creation Care Week by engaging the campus community, sparking conversation, and inspiring action. Use Design Thinking’s research methods to create a campaign focusing on current environmental issues, explaining what is currently being done and the opportunities we have to take action.

SOLUTION

To combine my own editorial style photography that plays off of the Miyawaki nickname, “pocket forest,” with hierarchical, structured messaging in order to create curiosity in the viewer. The design system, cohesive throughout banner, take-a-way, and social media, hopes to inspire action.